Cortburg Speaks Retirement - episode #161: Women, Don't Sell Yourself (Or Your Business) Short / Investment in Stock Market, Financial Planning, Retirement Planning, Money Management
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About Cortburg Retirement Advisors, Inc.
Cortburg Retirement Advisors is a full-service, boutique financial planning firm - helping guide clients through the turbulent and calm economies. Their goal is to help grow, protect, and preserve their assets from their first job through retirement. Cortburg’s “all in one house” capabilities mean that their experienced team can help with all financial needs - wealth management, estate and tax planning, group retirement, employee benefits, insurance, and retirement planning.
Welcome to Cortburg Speaks Retirement Podcast
with Miguel Gonzalez, MBA, AIF®, CPFA®, CRC®
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INTRODUCTION
Welcome to Cortburg Speaks Retirement
An audio podcast about investing in the stock market, financial planning, money management and retirement planning. Each Wednesday, we help investors at all stages of life learn how to potentially grow and preserve their money from first job through retirement.
Now here is your host, Miguel Gonzalez.
HOST
Good morning and welcome to the CORTBURG SPEAKS RETIREMENT audio podcast.
On this week’s audio podcast, I share a few strategies to help women create a successful meaningful career in business.
It is no secret that women are less likely than men to apply for jobs that they see as long shots—indeed, one recent survey indicated that more than a quarter of women are unwilling to apply for any job where they have less than 90% of the required experience or qualifications.1 And even for self-employed women, this tendency to hedge or manage risk might keep a business from truly taking off. Here are a few tips and tricks to help women realize their full worth—and the value of their business.
Seek Out Mentors
Regardless of the stage your business is in currently, having a mentor or two that you admire and emulate could be invaluable. Moreover, having female mentors might be even more important for women business owners if these mentors understand the specific struggles and challenges a woman may face. By attending networking events, workshops, and conferences and supporting other local woman-owned businesses whenever possible, you may make connections and take advantage of some of the hard-won lessons learned by others.
Do Not Be Afraid to Say "No"
Time management is one of the biggest challenges business owners face, especially when juggling many competing obligations. It is easy to over-commit, whether this means a last-minute agreement to bake cupcakes for a child's school function or deciding to take on a project with an ultra-picky client. Unfortunately, overcommitting could be one of the biggest contributors to a poor work-life balance and burnout.
You could better prioritize your time by evaluating what is most important to you and focusing only on those tasks. This might mean passing on some projects and clients if you determine they require a disproportionate investment of your time and effort to produce positive results. Not being afraid to say "no," gives you more freedom to say "yes," when appropriate.
Always Keep Learning
You may thrive in a continuously shifting business landscape by staying current on industry trends and new technologies. The advent of artificial intelligence had an immediate impact on many industries, and those who are continuous learners are far more likely to stay relevant and adaptable even when things change quickly.
Be Your Own Biggest Cheerleader
Many women have been socialized since childhood to avoid self-promotion, fearing it may make them look conceited or self-important. But if you do not advocate for yourself, who else might? Feel free to assert your value, whether this means raising your rates, encouraging a problem client to go away, or using bold, attention-grabbing language in your marketing materials. At the same time, sharpen your negotiation skills to get what you deserve.
Remember that every entrepreneur's journey is different. Each of these tips is adaptable to suit your circumstances and aspirations. By combining these strategies with your determination and dedication, you may find your way toward creating a successful and fulfilling career in the business world.
Make sure to visit our website, www.CortburgRetirement.com. Our site is filled with educational videos, eBooks, publications, and financial calculators designed to help you learn more about your finances. As you search our site, send us a note regarding any questions you may have about any particular investment concepts or products. We will get back to you quickly with a thoughtful answer.
This is Miguel Gonzalez, Certified Retirement Counselor (CRC) and Managing Partner, with Cortburg Retirement Advisors signing off for this week’s educational podcast.
DISCLOSURES
Opinions expressed are subject to change without notice and are not intended as investment advice or a solicitation for the purchase or sale of any security. Please consult your financial professional before making any investment decision.
All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.
This information is not intended to be a substitute for specific individualized tax advice. We suggest that you discuss your specific tax issues with a qualified tax advisor.
CRC conferred by The International Foundation for Retirement Education.
Securities offered through LPL Financial. Member FINRA/SIPC. Investment advice offered through Private Advisor Group, LLC, a registered investment advisor.
Private Advisor Group, LLC and Cortburg Retirement Advisors, Inc. are separate entities from LPL Financial.
Investing involves risk including possible loss of principal.
· The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
· All information is believed to be from reliable sources; however, LPL Financial makes no representation as to its completeness or accuracy.
· This article was prepared by WriterAccess.
· Footnotes
o 1 Don’t Sell Yourself Short!
https://www.womenmeanbusiness.com/2020/06/dont-sell-yourself-short/